What is Zapier?


Zapier is a tool that connects your Marketing Technology (Martech) stack and automates workflows. It helps connect data from one Martech tool to another automatically, making your work easier without manual intervention. For example, it can automatically save file attachments from emails to Dropbox, transfer customer data from an email into a deal pipeline across different apps, or sync data from social media to your CRM.

Key Features of Zapier


1) Automate

You can create workflows, which are called “Zaps” in Zapier. These Zaps connect your Martech tools to perform predefined, repetitive tasks automatically. This allows you to focus more of your time on other important work.

2) Integration

Zapier supports integration with over 2,000 Martech apps and adds new ones every week to support a wide variety of cross-platform workflows. Examples include Facebook Lead Ads, Slack, QuickBooks, Google Sheets, Google Docs, the Microsoft suite, and many others.

Feature Overview


  • Simple setup
  • Security is Zapier priority
  • 2,000+ apps Support
  • Start for free and scaleable
  • Pre-made templates
  • Customize your workflow
  • Automate multiple tasks
  • World-class support

Is Zapier good? Who is it for?


Zapier’s main strength is its support for a vast number of Martech apps, possibly the most among all connector tools on the market. It is also user-friendly with a good UX/UI and has a relatively low starting price.

However, a drawback of Zapier is that its free plan is limited, allowing only 100 automated tasks per month, which may not be sufficient for some businesses.

Who is Zapier For?

  • Individuals / General users
  • Small, medium, and large companies

For those who use cloud-based Martech that is used globally.

Who is Zapier Not For?

  • Users of local or niche software: It is not ideal for those who use local Martech solutions, as Zapier may not have integrations to support them.
  • Not suitable for large companies that use on-premise Martech—meaning they store everything on their own servers and their Martech is not cloud-based

Images of Zapier


How much does Zapier cost?


Starting from:

$0/month*

Pricing model:

Subscription (Monthly / Yearly)

Free trial from:

Try any plan for 14 days free

Zapier’s pricing depends on the number of Tasks you can create. You can start for free, but you are limited to 100 Tasks per month.

If you want to create more Tasks, you will have to start paying monthly, and there are four different pricing tiers to choose from.

  1. The Starter plan is $19.99 for 750 Tasks.
  2. The Professional plan is $49 for 2,000 Tasks.
  3. The Team plan is $299 for 5,000 Tasks.
  4. The Company plan is $599 for 100,000 Tasks.

See pricing details on the website.

    • Connector Tool: Automatically sends data across Martech platforms.
  • Simple setup
  • Security is a Zapier priority
  • 2,000+ apps Support
  • Start for free and scaleable
  • Pre-made templates

*The link on the button is an affiliate link. If you click and purchase this software, Content Shifu will receive a referral fee at no additional cost to you.