10 First-Party Data Collection Ideas for Marketers

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One way to escape (Not an option) to make a business relevant to the digital world (which is almost every business) survival is by having first-party data of customers, such as email addresses, companies, positions, preferences, and specific interests of each person. own

As I have written in many articles on Content Shifu, “Information is power. Information is power Whoever owns the data owns the power and authority.” Just owning the data is not enough. But it must also be the owner of the first-party data.

In this article, I will introduce 10 ideas for collecting first-party data for your business. There are both basic ones. Easy to follow and in an innovative way that might be a little difficult to do. But if you can do it, it will allow you to collect a lot more customer information.

If you’re ready, let’s take a look at these ideas.

10 ideas for collecting first-party data

1. Exchange information with knowledge

“If you want it, you have to do the reciprocating.”

Submitting an offer of knowledge or information to the User in order to request the User’s information back is one of the effective methods.

The knowledge or information that you can deliver to users first can range from eBooks, checklists, templates, presentations, or even courses.

Content Shifu Lead Generation Offers Resources

All of which What you have to return to us is not “money” but “data”.

2. Gated Content

“I’ll come in the door. You must pass the guard first.”

This idea is similar to the previous idea. But the method is slightly different. You can let people read your content to a certain extent first. Then, when you reach an interesting or important point, you might ask the reader to subscribe or provide some information before reading further.

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* In this case, if you want to read unlimited, you can pay a monthly membership fee.

Shifu suggested.

3. Collect data with video

“If you want to continue watching the clip Please fill in the information.”

One idea that may not be seen often is to collect data “on” the videos that users are watching because it looks difficult to do, but it’s actually not difficult at all.

Video Hosting Software Vimeo Lead Generation

4.

“Special things are given to special people. (that provides information)”

In addition to using information or knowledge in exchange for information, using discounts, special privileges, or monetary credits also gives good results. (Especially for businesses that sell consumer goods or services)

This method of collecting first-party data can be done easily by asking users to provide information first in exchange for a discount or credit.

Fan of M.O. () Mandarin Oriental Early Check-in/Late Check-out /

5. Referral

“Recommend good things to your friends and you too will benefit.”

If you already have a loyal customer base that loves your product or service. Inviting them to invite others to continue using your product or service by giving them some benefit. (or the people they invite) will net you both more customers and more first-party data.

For example, Dropbox (a file storage service similar to Google Drive/One Drive) used to invite users to invite their friends to use the service. If you invite 1 person, you will get an additional 500 MB of file storage space (maximum 16 GB). The more you invite, the more space you get.

By doing this, they increased the number of users from just 100,000 people in 2008 to 4,000,000 people in 2009, or within just 15 months.

This method helps to get both information Get both customers

Note: Referral Marketing Referral Marketing 20

6. Quiz

“Let’s play. Let’s play.”

Using Quiz to collect data is another interesting method because Quiz is considered an interactive tool – meaning there is interaction between the Quiz creator and the players.

If you design questions that are interesting and relevant to your business, It will give you a lot of first-party data.

Calcula’te () Content Shifu

E-book “10 ” First Name, Email, Job Function & Business Category

Note: Actually, another interesting pose that I have tried is using Quiz to collect various information. About the people who come to play And when you get to the page to view the results, an E-book will be distributed to create Lead Generation, and when players download resources, the information that was previously collected will also be sent to the data bin.

7. Progressive Profiling

“Gently ask for information little by little. It’s better than asking for all the information at once. (Because there is a high chance of asking and not getting it)”

Actually, the method in this section is a way to build on the other points. That is, you must start collecting data before you can do this.

Progressive Profiling is the process of gradually collecting data. On the first request You might just ask for their name, email, interests, and if the person enters their information a second time. You no longer need to request the information you received the first time. You may request additional information that you do not yet have, such as company name, position, etc.

In order to do Progressive Profiling, it is important that you have the right technology (seriously, it’s not difficult, the tools that has multiple form creation features can be done) and must have a systematic data collection plan

For example, Content Shifu has Progressive Profiling.

In the first round when people come to download our E-book, we will ask for First Name, Email, Job Function & Business Category.

User E-book When he comes back (In order to download other E-books) The information we will request will change. Job Position, Company Name & Company Size

8. Social Leads Ads

“Use the database that Social Media has to your advantage.”

Social Media like Facebook or LinkedIn has a feature that is very useful for Lead Generation, which is “Leads Ads”.

Platform ( Landing Page) Platform ( Platform Prefill )

The advantage of collecting data this way is that you will get a large amount of information compared to the money invested. But the disadvantage is that the information you get may not be very effective. (The meaning is that the person providing the information may not actually be interested in your product or service. They gave the information because the advertisements they saw made it so easy for him to provide information. Just one click away The information will then be sent to you.)

9. Event

“Another form of providing information and knowledge Emphasis on grouping and participating.”

Organizing an event, whether offline or online, will allow you to collect information about interested people from when they register to attend the event.

Important things about organizing an offline event, besides the topic and content, are the date, time, and location.

Each Audience group has different needs. For example, if the Audience is a full-time employee. A good time is weekdays during work hours, but if Audience is the owner of the business. Organizing events on Saturday and Sunday Or in the evening it might bring more people to join. (This is not offered.) As for the location, if it’s close to the BTS or a convenient place to travel, that would be good.

For online events, it is important to design content that is appropriate for the time. My advice is that if you’re going to organize an event, it shouldn’t be too long, maybe just 1-1.30 hours, or the longest shouldn’t be more than 2 hours, because in order to have people sit and focus in front of the computer for a long period of time. It’s really difficult.

For example, Content Shifu previously organized an Online Event (Webinar) with Zendesk on topics related to Customer Experience (CX) via Zoom. This event received the attention of many groups of people, allowing us to create Lead Generation and gain a fair amount of data from attendees.

10. Sponsorship (Sponsor Media First-party Data)

“Go sponsor media that has First-party Data”

If you think that collecting first-party data yourself is difficult and time-consuming, (This may be due to limitations or your company’s internal processes.) Sponsoring media that already has First-party Data will make it easier and faster for you to own First-party Data.

Brand E-book Content Shifu ( E-book Content Shifu x ) Content Shifu First-party Data Content Shifu First-party Data

Summary

And here are 10 ideas for collecting first-party data for your business.

Before concluding, I have two things that I would like to leave with you.

1. You have to make your brand image good. Recognized as a company that uses data ethically – asking for customer data to store for further marketing or analysis Your brand’s credibility is important. If your brand is known to be a brand that uses customer information without care, (such as making customer sales calls too often or send too many spam emails), customers won’t want to give you their information. But if you protect your customers’ privacy well. Use customer information appropriately Your reputation will be good. This will result in customers not being reluctant to provide information to you.

2. CDP (Customer Data Platform) CRM (Customer Relationship Management) –

Finally, I would like to encourage you and your company to quickly collect first-party data. Remember that in the near future Owning your own data is a way out, not just an option.

Do you have any other first-party data collection methods that you would like to recommend to Content Shifu readers? Let’s continue the conversation in the comments!