So what is a Chatbot? How can it be applied in your business? You can find the answer in this article!
What is Chatbot?
Chatbot (text) (audio) Artificial Intelligent (AI) Natural Language Processing (NLP) Machine Learning (ML) Chatbot Chatbot
How many types of Chatbots are there?
Rule-Based Chatbot
Rule-Based Chatbot Chatbot Chatbot Chatbot
AI-Based Chatbot
AI-Based Chatbot Conversational AI Chatbot Chatbot (AI) Machine Learning Natural Language Processing Rule-Based Chatbot
What can a Chatbot be used for?
1. Customer service
- Answer frequently asked questions (FAQs) about products, services, or usage. It reduces the workload of customer service staff and allows customers to receive quick answers.
- Help customers solve basic problems such as returning products, exchanging products. or cancellation of order
- Recommend products or services that meet customer needs. Helps increase sales opportunities
- Send customer notification messages about order status.
- Gather feedback from customers about products, services, or user experiences. Helps businesses develop products, services, and services for the better.
2. Marketing and sales
- Send promotional messages, special offers or new news to customers to help stimulate sales.
- Help customers find products Compare prices and decide to buy Helps increase sales opportunities
- Collect usage data and customer behavior Helps businesses analyze target groups and develop products, services, and marketing strategies effectively.
- Engage customers through activities such as games, quizzes, or voting. Helps build good relationships with customers
- Remember customer preferences and behavior and present products, services or promotions that meet the needs of each customer.
3. Reservation service
- Book airline tickets, movie tickets or hotel reservations. Helps customers conveniently and quickly
- Make an appointment to see the doctor, get a haircut, or make another appointment. Help customers manage their time effectively.
4. Education
- Tutor students in various subjects, answer questions, and explain difficult content.
- Provide counseling to students regarding various problems such as academic problems, personal problems, or family problems.
- Provides information about universities, courses, scholarships and other educational opportunities.
- Evaluate student performance through exercises, games, or activities.
5. Management within the organization
- Help employees troubleshoot computers, set up email, or connect to networks.
- Introduce information about the company, policies, benefits, and work procedures to new employees.
- Help fill out documents, request approval, and follow up on document status.
- Collect opinions and suggestions from employees about their job, company, or work environment.
6. Health
- Screens for symptoms and advises patients to seek medical attention if necessary.
- Track patient health, such as measuring blood pressure, measuring weight, or recording blood sugar levels.
- Provide information about various diseases, methods of treatment and prevention.
- Provide mental health support to patients, such as providing encouragement, listening to problems, or recommending resources.
How important is Chatbot to marketing and business?
1. Increase customer service efficiency
Chatbots can provide customer service 24/7. This helps meet the needs of customers who may be outside of normal business hours. Or need help late at night? By answering questions and providing immediate assistance to customers. without having to wait in line Saves time and increases customer satisfaction. It can also manage frequently asked questions (FAQs) efficiently. Helps reduce the workload of customer service staff. And it gives employees time to focus on more complex tasks.
2. Increase sales and income
Chatbot can analyze past purchase data. and recommend products that match the interests and needs of each customer Helps increase sales opportunities You can send promotional messages, special offers, and discounts to customers. and track order status Notification of products placed in shopping cart and recommend related products Helps increase the chance that customers will come back to buy again.
3. Reduce costs and increase work efficiency.
Businesses can use Chatbots to handle basic customer service tasks. This reduces the need to hire additional customer service staff. This frees up customer service staff to focus on more complex and important tasks, such as resolving complex issues. Negotiating with customers or creating a customer service strategy
4. Create a good experience for customers
Examples of using ChatBot in Thai and foreign businesses
HubSpot
HubSpot uses Live Chat, a relatively new technology, to help customers visiting their website. To introduce Hubspot’s services, however, some customers may not be familiar with the benefits of Live Chat and may think that the chatbot window is just an upsell or cross-sell that should be avoided. HubSpot’s chatbot will display a friendly message. To let customers know that they can use Chatbot to facilitate visiting the website.
Sephora
Sephora has two chatbots on Facebook:
- Sephora Reservation Assistant: Chatbot Sephora Sephora 11%
- Color Match for Sephora Virtual Artist: Chatbot
Central Group
In addition to foreign businesses, in Thailand many businesses also like to use Chatbots. For example, Central Group uses Chatbots in many channels, such as websites and applications. Chatbots help customers provide product information. Sales locations, promotions and customer support Enables instant communication and customer support and increases sales.
Thai Airways
Not just a department store or various stores Only those who use Chatbot in their business Airline businesses like Thai Airways or Thai Airways use Chatbots on their websites and Facebook Messenger to help customers book flights. Check flight status Ask for information about various products. Easier and more convenient
Summary
Chatbot is considered an important tool that helps businesses. And marketers can work more efficiently. It’s not just about customer service. but also includes operations and manage the organization as well. Chatbot can be applied in many areas. Whether it is health, education, booking tickets or making appointments. Businesses that apply Chatbot effectively will help their businesses operate quickly. and reduce various costs You can get more too.
Chatbot Customer Engagement “Customer Engagement Chatbot”
