If you’ve ever seen “Mother’s Day promotion Take mom to eat and get 50% off.” “Welcome Valentine’s Day. 2 1” “”
You may be one of the victims of ‘Festive Marketing’, an important tool for marketing during the festival. Whether it’s Father’s Day, Mother’s Day, Songkran, Christmas, New Year or Valentine’s Day.
So what is Festive Marketing? Why should it be used for your business? Let’s start decoding in this article!
“Festive Marketing” or “marketing during festivals” is when brands organize campaigns, promotions, or various content. It only comes up during festivals. To make the products and services of the business more popular Generate more sales and increase customer engagement during those times. “Festive Marketing” is often associated with holidays or festivals where customers are more likely to buy gifts, such as Christmas, New Year, Valentine’s Day, and Chinese New Year. This presents a great opportunity for brands to earn money from holiday-friendly customers.
Marketing this holiday season can often involve the use of colours, graphics, tones, moods and messages to create an atmosphere that matches the mood of the season. We usually see brands organizing various activities. Through the brand’s own social media, including Facebook, Instagram, Twitter, TikTok, and public relations via email as well.
Benefits of Festive Marketing Strategy
Increase brand awareness
Festive Marketing is an opportunity for brands to become more well known and remembered. This is because people tend to look for new things during festivals, such as the New Year festival that everyone likes. I want to change myself into a new and better person. Therefore, brands can use the opportunity during the festival to create products, services, or campaigns that respond to the behavior of the target audience in order to become more widely known.
attract attention
Festive Marketing strategies give brands the opportunity to attract more attention from their target audience. So we see various brands. Use this opportunity to offer promotions, freebies, new product collections or special events linked to the festival to attract the attention of people especially into the festival, such as a promotion for purchasing 1,000 baht and getting a chance to win red envelopes during Chinese New Year. Special price product promotions to welcome the Christmas festival Or a promotion for bringing dad to eat on Father’s Day to receive a special discount.
increase sales
In addition to organizing various activities During the festival season, it will help build brand awareness and grab the attention of the target audience. It can also help increase sales as well. This is because people tend to spend more during festivals. The festive season is therefore a golden opportunity for brands to increase sales. By organizing promotions, reducing prices, giving away prizes, or creating special activities to encourage customers to make purchasing decisions.
Build relationships with customers
Organizing marketing activities during the festival is the perfect time to build good relationships with customers. and create a loyal customer base By creating a good experience for customers during the festival. Show them that the brand cares and understands their needs through creating events. Or does competition make customers feel part of the brand?
Festive Marketing Techniques
1. Find the connection between products and festivals.
It’s true that the festive season is an opportunity for brands to increase sales of products and services. But getting the target audience to pay attention to our brand in the midst of many competitors offering their own branded products and services is not easy.
Therefore, brands should find their strengths. or brand identity to be combined with the specialness of the festival Like customizing the packaging to match the style of the festival. Or offer products that are connected to various festivals. For example, a skincare brand might offer waterproof, non-greasy sunscreen during the Songkran festival. Or a cafe might offer a pink drink menu like Strawberry Milk Shake during Valentine’s Day.
2. Valid period
It is known as Festive Marketing. Of course, ‘time’ is an important variable in this type of marketing because it is mainly based on festivals. Therefore, brands that want to use this strategy must be careful about the duration of their campaigns and marketing activities. If you start too late, you may not be in time for the festival. But if you start too early, people may still not be interested in the campaign. It may be meaningless in the end. Brands should therefore plan in advance what campaigns they will do. What kind of strategy do you plan? And who is the target audience before the festival time?
4. Design promotions for the festival.
As you know, people are always looking for gifts during festivals. Issuing promotions to welcome the festival is another thing that can help attract people to pay attention to the brand’s products and services. Brands may try promotions with special prices, free shipping, or festival-related campaigns to increase sales of products and services during times that are a golden opportunity to sell products, such as promotions for couples during Valentine’s Day.
5. Make your social media profile attractive.
Cr. techpost.io
Updating your brand’s banners and profile photos on social media according to the season with colors and text that captures the mood and tone of the image. This is to make people who come see know that the brand is paying attention to various festivals. This increases customer interest in the brand even more, such as a customized profile picture using a pink tone, with a heart shape or flower that represents Valentine’s Day, combined with the brand’s logo or symbol.
6. Use a variety of marketing channels.
Even today, people use online channels in their daily life to communicate. and purchase more products and services But offline marketing is still just as important. Therefore, brands should market both online and offline. By finding appropriate channels that have the brand’s target audience in order to be able to reach even more target groups.
7. Do campaigns with influencers.
Creating campaigns with influencers that have the same target group as the brand will help the brand gain a customer base from the influencer’s followers. This is an opportunity for the brand to expand its customer base even further. Especially during the festival which is a long holiday like New Year or Songkran As people tend to be more active on social media, this might be a good time to create campaigns with influencers.
Examples of Festive Marketing
Starbucks holiday cups
Cr. Moo.com
One thing that makes us feel like it’s Christmas is the launch of Starbucks’ Christmas collection. 1997, which created excitement among many target groups. They also release Christmas-appropriate drinks and snacks each year. It is something that many customers are looking forward to with new product collections and new menus from Starbucks.
IKEA’s Christmas campaign
Cr. Moo.com
IKEA 1 3 IKEA 2
Spotify Wrapped
Cr. Moo.com
If you haven’t participated in Spotify’s annual Wrapped campaign yet, you might be missing out on one of its most creative campaigns yet. Since 2016, at the end of 2016, users will receive information about their favorite songs and the most streamed artists from the previous year. Spotify has also encouraged users to share results on social media that went viral at the end of the year for several years in a row.
Summary
Festive Marketing is another important strategy that brands can apply to their business to generate sales. create awareness and customer participation. The 7 techniques introduced are another tool to help brands create campaigns that stand out during the festive season where there are competitions to present various campaigns. Lots and lots
Finished reading the article, friends. Festive Marketing
