Digital Advertising Channels

You may have frequently seen advertisements on various platforms, whether it’s ads on Google’s search page, Display ads on Facebook’s feed, or even ads that pop up during your favorite content creator’s videos on YouTube.

These are considered online advertising channels (Digital Advertising Channels) that you can use to communicate with customers.

But online advertising channels are not limited to just those spaces. Because on the internet, there are numerous channels for brands to choose from to promote their products and services.

In this article, you will get to know over 10 online advertising promotion channels, along with their working methods, strengths, and weaknesses.

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Online advertising channels using Facebook Ads

Every time you use the famous Social Media Platform like Facebook, whether through Mobile or Desktop, you will constantly encounter advertisements in various areas, both on your Timeline page or in the form of banners on the right side.

If you pay attention, these ads often have some relevance to you, such as being related to your existing preferences or interests, or being ads for products or services you recently visited their website or Facebook Page.

How does Facebook do it?

Let’s take a look at how Facebook Ads work.

How Facebook Ads Work

Brands can use Facebook Ads in various ways to meet different brand objectives, whether it is promoting the brand’s Facebook Page, promoting the brand’s posts, or even promoting the website. This includes creating ads to encourage the target audience to take action according to the Call-To-Action set by the brand, such as Contact Us, Learn More, or Register now, etc.

And how do those advertisements reach their target audience?

Facebook divides advertising into two main parts: Boosting Posts through Pages and creating Campaigns through Facebook Ads Manager, with the latter being more detailed.

Let’s get to know the structure of Facebook Ads, which consists of three steps.

1. Campaigns are designed for brands to set advertising goals and objectives, allowing them to choose objectives under Awareness, Consideration, and Conversion. These three types of objectives can be further subdivided.

2. Ad sets are used to set up Target Audience, Ad Placement, and various Budgets, with the Audience being divided into three categories.
   • Core Audience segments the target audience based on demographics such as age, gender, location, language, education, etc. Interests are the interests of Facebook users, such as liking Pages or Posts / Behavior is gathered from activities on Facebook, such as shopping or traveling, etc.
   • Custom Audience is the creation of online advertisements targeting groups that have previously interacted with the brand, and the brand’s intention to retarget those customers, such as visitors to the website or customers who have added items to their cart. This can be done by pulling data through Facebook Pixel to create advertisements.
   • Lookalike Audience is a target group that resembles the brand’s Custom Audience or even current customers.

3. Individual Ads are designed for creating advertisements where brands can incorporate their creativity. Facebook categorizes ad formats into five types: Single Image, Video, Slideshow, Carousel, and Collection. Brands have the freedom to choose which format is suitable for the products and services they want to promote through this online advertising channel.

The highlights of Facebook Ads

• Facebook Ads supports cross-media platforms, meaning brands can pay for advertisements through Facebook Manager and control the ads to be displayed on Facebook, Instagram, Messenger, and other Audience Networks.
• Facebook Ads มีระบบ Automation สำหรับคนที่พึ่งเริ่มยิงโฆษณาผ่าน Facebook Ads Manager หรือถ้าเชี่ยวชาญแล้วสามารถ Custom แคมเปญได้ด้วยตัวเอง 
• Facebook Ads has an Automation system for those who are just starting to run ads through Facebook Ads Manager, or if you are already proficient, you can customize the campaign yourself.

Weaknesses of Facebook Ads

• Facebook Ads has strict advertising policies. If you violate the rules, you may get banned.
• Facebook Ads are complex and constantly changing, so it’s necessary to regularly update the information.

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Online advertising channels using Instagram

Another Cross-Media Platform from Facebook is Instagram, an application where people come to use creative space and tell their stories through photos and videos. It has many features that users can enjoy while scrolling through the app, whether it’s Posts, Stories, Reels, or even Shopping, all of which can be done on this platform.

However, most users often encounter advertisements frequently in their Stories or Feed, but in reality, there is much more. Let’s take a look at how advertising works on online platforms like Instagram.

How Instagram Ads work

Since Instagram is owned by Facebook, the way this online advertising channel works is almost identical to Facebook. Brands can choose to promote products and services through two methods: directly promoting posts and creating campaigns on Facebook Ads Manager.

For creating online ads on Facebook Ads Manager, there are 3 steps as well:

1. Campaign for brands to choose the objectives of advertising, whether it be Awareness, Consideration, or Conversion.
2. Ads Set Create Target Audience, set Budget, and choose Ads Placement. In this step, brands interested in advertising solely on Instagram should follow these steps.
   • Placement > Edit Placement > Instagram > Stories or Feed
3. Ads are the final step where brands can choose the format of the advertisement to be displayed on Instagram, with 7 different formats available to choose from.

Image Feed Ads คือรูปแบบการโพสต์รูปภาพลงหน้า Timeline

Image Story Ads is a format for posting images on Instagram Story.

Video Feed Ads are a format for posting videos on the Timeline.

Video Story Ads are a format for posting videos on Instagram Story.

Carousel Feed Ads are a format for posting multiple images or videos on the Timeline.

Carousel Story Ads are a format for posting multiple images or videos on Instagram Story.

Slideshow Ads are a form of advertising that features multiple moving images and can also include background sound.

In addition to Display Ads, Instagram also offers brands the opportunity to collaborate with celebrities or influencers through the Paid Partnership Feature, which appears on the label of the posts they wish to advertise.

The highlights of Instagram Ads

• Instagram Ads operate through Facebook Ads Manager, allowing brands that create campaigns through both online advertising channels to monitor and manage their performance from a single platform.
• Instagram Ads give brands the opportunity to express their identity through visuals, providing a space where products and services can be fully showcased through images and videos.
• Instagram Ads have many features, whether it’s playing with globally trending hashtags, targeting specific audiences, or even creating interactions with customers on Stories through the Question or Poll features.
• Instagram Ads offers brands the opportunity to partner with celebrities.

Weaknesses of Instagram Ads

• Instagram Ads have a relatively limited user base because most users are in the age group of 18-34 years, while other age groups are much smaller. Therefore, Instagram may not be the right channel for brands that do not target this age group.
• Instagram Ads are not suitable for advertisements that rely heavily on text or characters, and you also cannot include links in the caption.
• Instagram Ads may only be suitable for certain industries that focus on visuals rather than businesses with complex products or services, such as B2B businesses. However, this channel can still be used to create brand awareness.

Online advertising channels using Twitter

Let’s move on to online advertising channels where people can meet or create communities together through 280 characters, like Twitter, which is considered an application where content flows rapidly and can create trending topics through hashtags more prominently than any other app.

How Twitter Ads Work

The internal structure of Twitter Ads is divided into three parts.

1. Campaign In this part of the campaign, brands can choose the advertising objective, whether it be Awareness, Consideration, or Conversion, and it is the part that controls the budget.
2. Ad Groups In this section, brands can name their ads and select their target audience through demographics such as age, gender, location, as well as through keywords and interests, and choose the ad display options whether it be on the timeline, profile, or search results.
3. Review the final step that the brand must check for completeness before releasing the advertisement. 

Twitter Ads advertisements come in three types:

1. Promoted Tweet: This type of advertisement is similar to a regular tweet that can be liked or retweeted, but it will have a label that says ‘Promoted’.
2. Promoted Account: This type of advertisement is not just for individual tweets but promotes the brand’s Twitter account to target audiences who do not already follow the brand.
3. Promoted Trends: Since it is an area where people can talk to each other through hashtags This type of advertising is therefore done through the use of hashtags, and people can join the conversation under the same topic.

The highlights of Twitter Ads

• Twitter Ads has detailed segmentation that narrows and specifies the brand’s advertising targets. Brands can choose keywords for their ads and also select the objectives of their ads.
• Twitter Ads is a space where brands can interact with their target audience through the use of hashtags, and it is the online channel where people engage with trends at that time the best.

Weaknesses of Twitter Ads

• Twitter Ads tracks the performance of advertisements, but it may not be as detailed as Facebook or Google Ads.
• Twitter Ads may not be suitable for brands that want their ads to stay on the timeline for a long time because it is an online platform where the timeline moves quickly according to current trends.
• Twitter Ads are advertisements that are difficult to calculate ROI (Return On Investment).

Online advertising channels using LinkedIn Ads

LinkedIn is not just an online platform for job applications; it can also be used as a channel for brands to build branding and generate leads for their business.

This space is not only for B2B companies. Even B2C companies, universities, non-profit organizations, or other businesses can use this space to advertise and reach their target audience. Your brand might also grow well through advertising on this online platform.

How LinkedIn Ads work

Purchasing advertisements through LinkedIn can be done via a platform called LinkedIn Campaign Manager.

The structure of this tool is divided into 4 steps, consisting of

1. Campaign Group is the first step where brands name the campaign, set the advertising period, and configure the advertising costs.
2. Set up Campaign: In this step, the brand needs to set these things up.
   1. Objective 
   2. Target Audience 
   3. Ads Format  
   4. Placement 
   5. Budget and Schedule  
   6. Conversion tracking 
3. Set up Ads: The step where brands need to create advertisements along with an immediate preview.
4. Review and Launch: The final step is to check the ad’s completeness and then you can launch the ad.

The types of advertisements on this online channel are quite different from other online channels. There are three types in total.

1. Sponsored Content can also be referred to as Native Ads, which are advertisements that resemble regular content on the timeline, but are marked as promoted.
2. Sponsored Inmail is an advertisement that allows brands to send messages directly to customers through messages. There may be some limitations in certain aspects, such as The number of times the advertisement can be sent
3. Text Ads are display ads that are always shown at the top or side of the screen.

The highlights of LinkedIn Ads

•  LinkedIn Ads are easy to use and can create ads quickly.
• LinkedIn Ads offers a variety of ad formats, whether it’s static images or videos, allowing you to freely choose how to communicate with your target audience.
• LinkedIn Ads has a special type of advertisement exclusive to this platform, which is sending ads via messages to individual target audiences.

Weaknesses of LinkedIn Ads

• Creating ads through LinkedIn Ads requires a minimum budget of around 300 baht per day, which may not be suitable for brands with a limited or inflexible budget.
• LinkedIn Ads may not reach a diverse audience in Thailand and are only suitable for certain uses, such as recruitment or lead generation for B2B.

Online advertising channels using LINE Ads Platform (LAP)

Another channel that most Thais use for daily communication is LINE. The LINE application is not only used for communication but also allows brands to promote their advertisements through the LINE Ads Platform. The advertisements that are activated can often be seen on almost every screen of the application, whether it be the Chat page, LINE Today, Timeline, LINE TV, or even the Wallet page.

How LINE Ads Platform (LAP) works

LINE Ads Platform (LAP) will have 5 steps in the process of creating online ads as follows:

1. Media Objective is the first step after registration. Brands need to define their advertising objectives first, which LAP divides into four parts.
   • Brand Awareness Brand awareness creation, such as the number of website visitors, reach and frequency of ad views, and increasing video views.
   • Increase Customer Base or the goal of expanding the customer base, such as increasing the number of friends on LINEOA and increasing the number of application installations, etc.
   • Increase Sales or the goal of increasing sales, such as Increasing the number of conversions on the website or increasing engagement, etc.
   • Customer Retention: The final part is retaining customers, such as through Dynamic Sale on an individual basis (Personalization).
2. Budget & Schedule The step where the brand needs to determine the cost of online advertising, including the duration of the advertisement’s run. 
3. Targeting & Bidding Configuration The next step is to identify the target audience, which LAP has divided into two main groups:
   • Core Audience or the main target group identified through Demographics
   • Custom Audience, or custom target groups, allow brands to create customer bases using existing data from websites, apps, phones, emails, LINE Official Accounts, or Smart Channels. Additionally, they can create Lookalike Audiences.
4. Ad Format Brands must define the ad format according to their objectives, and LAP offers three options to choose from: Image, Video, and Slideshow.
5. Reviewing The final part is to wait for LINE to review the advertisement and be able to launch it within 48 hours.

This online advertising channel offers 6 types of ad purchase formats for brands to choose from.

1. Cost Per Impression (CPM)
2. Cost Per Click (CPC)
3. Cost Per Friend (CPF)
4. Cost Per Video View (CPV)
5. Cost Per Action (CPA)
6. Cost Per Install (CPI)

The highlights of Line Ads Platform

• LINE has over 49 million users and a higher chance of ad visibility or engagement.
• LINE has a support team that is Thai and can communicate in Thai.

Weaknesses of LINE Ads Platform

• LINE is the application that people most often use for chatting. Therefore, the chances of them visiting other pages besides the Chat page are reduced.
• Brands that purchase ads through the LINE Ads Platform themselves cannot select certain objectives and need to rely on an agency.

Online advertising channels using TikTok Ads

For online advertising platforms like TikTok, which has over 800 million users per month, it might be a suitable choice for brands aiming to communicate with customers under the age of 30. Tiktok is even more of an interesting channel. Let’s see what creating advertisements on this platform involves.

How TikTok Ads work

The steps of TikTok Ads consist of three stages.

1. Campaign where the brand sets objectives, which depend on the country or area the brand is in. Some areas may have many objectives to choose from, while others have fewer options. 
2. Ads Group defines the Target Audience through Demographics and can also create 3 types of Audiences, such as Core Audience, Custom Audience, and Lookalike, similar to Facebook and Instagram Ads.
3. Ads The final step is creating the advertisement, where TikTok allows brands to choose between two formats: images and videos (for multiple images, TikTok will create a slideshow as a video).

And after the brand has published the advertisement, the brand will have a Dashboard to track the performance of the advertisement and can also use filters to refine the data and select specific checks.

The types of advertisements available for brands on this online platform are five.

1. In-Feed Ads are advertisements that appear between content, blending seamlessly with other creators’ videos, with only a Call-to-Action indicated.
2. Brand Takeover Ads are advertisements that users encounter first after logging into TikTok, taking over the user’s screen. They are suitable for awareness or conversion type advertisements (quite expensive).
3. Top View Ads are advertisements similar to Takeover, but Top View will only appear at the top of the feed and will not be in Full-Screen like Takeover.
4. Hashtag Challenge Ads are highly TikTok-oriented advertisements because brands can create a hashtag for creators to join in making User-generated Content (UGC) videos, which also helps build Brand Awareness.
5. Branded Effects Ads, or advertisements where brands can create stickers or filters for users to engage with the brand, are another good way to generate UGC.

Each type of advertisement has a different price, with the starting price for a Campaign being around $500 and for an Ads Group being $50. However, this depends on the type and duration of the advertisement installation, or you can get to know how to advertise on TikTok before committing seriously.

The highlights of TikTok Ads

• Tiktok Ads opens up space for brands that want to use their creativity to promote products and services. It also gives creators the opportunity to create their own UGC, helping to widely spread brand awareness.
• Tiktok Ads is a social media platform that is on par with other applications. Whether it’s the number of users or downloads, it matches other giant apps. There is a high chance that people will come to know or choose to purchase products and services through this channel.

Weaknesses of TikTok Ads

• Tiktok Ads are not suitable for brands with a limited or inflexible advertising budget because they are quite expensive, especially the Takeover ad format.
• Tiktok Ads are not suitable for advertisements that require too much text or too many images. Tiktok might not be the right choice if the brand doesn’t intend to promote ads through video formats.

Online advertising channels using Google Ads

Let’s move on to the online advertising channel that is very popular and well-known in the world of ad placement, which is Google, the giant search engine system that people around the world rely on to find answers.

But besides being an online library for users, Google is also a space where you can attract people to your business through advertisements on the search results page or Search Engine Result Page (SERP) and Google’s partners. Examples you might have encountered include Paid Search ads marked with the word “Ads” or banner ads found on websites.

Let’s see how Google Ads works.

How Google Ads works

The principle of Google Ads operates on a bidding system, where brands must bid for keywords to rank at the top of the advertising space (Ad Rank) on Google, YouTube, and partner websites with Google. To ensure that a brand’s ads climb to prime locations and appear on the screens of the target audience, various factors are involved, including

1. Quality Score or the advertising quality measurement score Google will check whether the brand’s advertisements align with the users’ Search Intent, as well as whether the website responds to Google by supporting both Desktop and Mobile usage.
2. Maximum Bid or the highest amount that a brand can pay each time a user visits the website.
3. Location or the place where the brand decides to display advertisements, which also affects the placement of the ads because Google will show results that are most relevant to the users.
4. Keyword: This factor is very important for the brand because the brand needs to study the behavior and needs of the target group and choose to advertise to communicate with them through those keywords.
5. Match Types are tools provided by Google that allow brands to group keywords for advertising. This tool categorizes keywords into three types (updated version 2021).
   • Broad Keyword is the default setting where Google displays the brand’s ads through every word in the keywords chosen by the brand, resulting in the brand incurring a relatively high cost per click.
   • Phrase Keyword is a set of keywords that Google uses to display brand advertisements through every sentence or word that contains the brand’s keywords. These sentences may or may not be closely related to the brand’s products or services.
   • Exact Keyword is a set of keywords that Google selects to display ads exactly according to the brand’s keywords, word for word. This set will match the target audience the most.
6. Headline & Description: These two elements on the Search Engine Result Page are important. Even if the keywords match the target audience, if the headline or website description does not meet the needs of the target audience, it will result in fewer clicks.
7. Ad Extension, or website extensions, are tools that help users become more familiar with brand information. The display of extensions comes in various forms, such as Sitelink, Call Extension, Location Extension, and App Extension, among others.

After the brand has bid on keywords to display their ads, the format of Google Ads does not rely solely on Ad Rank; there are actually five types.

• Search Ads, or advertisements that appear after searching for keywords on Google, are part of Search Engine Marketing (SEM) and are labeled with the word “Ads.”
• Display Ads (GDN) or advertisements that often appear in display format on websites that are partners with Google, which users frequently encounter while visiting various websites. The main components of Display Ads that are commonly seen include images or videos, copywriting, and call-to-action prompts encouraging clicks. This type of advertisement is also known as the Google Display Network (GDN).
• Video is an advertisement that plays while the target audience is watching ads on YouTube (YouTube is another product of Google). The duration of the advertisement usually does not exceed 1-2 minutes.
• App Another form of advertising by Google that allows producers or app developers to promote their applications through the Google Display Network to encourage the target audience to download the application. The brand only needs to provide information about the app, the target audience, and the price to Google, and then Google will handle displaying the ads to the brand’s target audience.
• Shopping Another interesting and appealing form of advertising that attracts the target audience quite well is displaying ads with product listings, including images, names, prices, and destination websites. This helps the target audience make decisions more easily and allows them to compare product prices immediately (brands must create an account with Google Merchant Ads before using this type of advertisement).

The highlights of Google Ads

• Google Ads can precisely target customer groups and display results in various formats.
• Google Ads has the Google Display Network, which is a partner covering the entire world.
• Google Ads operates on a bid system where brands pay only when someone clicks on their website.

จุดด้อยของ Weaknesses of Google Ads Ads

• Google Ads has a rather complex usage that requires learning and thorough keyword research, as well as adding sufficient negative keywords before running ads to ensure that Google Ads displays the ads to the right target audience.

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Online advertising channels using YouTube Ads

YouTube, or the video platform classified as the second-largest search engine in the world after Google, is another channel that entertains visitors. YouTube serves as a tool for brands that want to reach their target audience with diverse content formats. Let’s see how YouTube Ads work.

How YouTube Ads Work

Since YouTube is a company under Alphabet (the same owner as Google), creating a campaign must be done through Google Ads. Buying ads on this online platform consists of 4 steps:

1. Campaign is the stage where brands need to define the objectives and formats of the advertisements, with the objectives of YouTube Ads being six in total.
   • Sales
   • Leads
   • Website Traffic
   • Product and Brand Consideration
   • Brands Awareness and Reach
   • Without a goal’s guidance 

And after defining the advertising objective, the brand must choose the format of the advertisement, specifically selecting Video and Display formats to be displayed as Thumbnails. In this part, the brand also needs to choose the subtype of the advertisement.

2. Campaign Parameters are the steps to define the variables of the advertisement, whether it’s Bid Strategy, Budget & Schedule, Ads Placement, or the Sensitivity of the advertisement.
3. Target Audience is the step where brands need to define their target group through Demographic. 
4. Launch Campaign After everything is set, you can launch the advertisement. 

The types of advertisements that YouTube offers for brands to choose from or display are four types.

1. Skippable In-Stream Ads are ads that users can skip after 5 seconds of display, usually appearing before or during the video playback. 
2. Non-Skippable In-Stream Ads are ads that users cannot skip and they will stay with the brand’s ad for up to 15 seconds.
3. Video Discovery Ads are a type of native advertising that blend into various sections of YouTube, whether it’s the Search Result Page, Watch Page, or Homepage.
4. Non-Video Ads or Display Ads that are not videos often appear as images in the Sidebar or as Overlays in videos. 

คุณสามารถทำความรู้จักกับการทำ YouTube Ads แบบละเอียดผ่านบทความหรือ YouTube สอนลง YouTube Ads แบบ Step-by-Step ได้

The highlights of YouTube Ads

• YouTube Ads is an online advertising channel suitable for presenting video content.
• YouTube Ads work through Google Ads, and brands can measure results from a single place.

Weaknesses of YouTube Ads

• For creating YouTube Ads, brands need to invest in video production.
• YouTube Ads may have limitations in terms of targeting, which brands need to understand before use.

Online advertising channels using Shopee Ads

For a giant e-commerce platform like Shopee, which is a favorite among shoppers, do you believe this channel is another one that brands should pay attention to? Shopee is considered an online platform with a large number of users and an interesting advertising format.

Let’s see what types of advertisements are on this online platform and how they work.

How Shopee Ads works

For Shopee, advertising on the Shopping Platform is done in the form of Native Ads, which blend seamlessly with the overall appearance of the page. Naturally, this is likely to encourage people to click and view the products as well. Before placing any type of advertisement, brands must already have a store account. Shopee offers three types of advertising services, which are:

• Product Search Ads, or advertising products through keywords, which is similar to advertising through the Search Engine system, consists of 4 steps.
  1. Choose the product you want to advertise.
  2. Choose keywords yourself or follow Shopee’s recommendations.
  3. Set the Bid price or auction price of the keyword
  4. Set the budget and display duration. 

• Discovery Ads, or in other words, advertisements that will be displayed in areas where users are likely to encounter them, such as the Daily Essentials category on the Homepage and similar product pages, etc. They will appear in the top 100 positions of similar product pages, the top 35 positions of products you might like, and the top 55 positions of daily recommended products. The process is as follows:
  1. Choose the product you want to advertise.
  2. Set the budget and display period for the advertisement.

• Shop Search Ads, or brand store advertising, is no longer about advertising products but instead displaying the store through keywords. The brand store will appear on the search results page. The steps are as follows:
  1. Set the budget and display period for the advertisement.
  2. Choose the brand’s landing page or destination store.
  3. Choose keywords yourself or follow Shopee’s recommendations.
  4. Set the Bid price or auction price of the keyword

Where the payment system is PPC or Pay Per Click, if a user clicks on the brand’s product, the system will deduct the payment from that moment. The Ad Rank is determined by the value of the Bid that the brand is willing to pay, plus the quality of the product in relation to the Keyword.

หรือสามารถเข้าไปดาวน์โหลดเอกสารเพื่อศึกษาการตั้งค่าโฆษณาผ่านช่องทาง Shopee อย่างละเอียดได้ 

The highlights of Shopee Ads

• Shopee Ads has a system similar to Google Ads, so if you have experience, it might not be too difficult.
• Shopee Ads focuses on creating Native Ads that can seamlessly blend into the Timeline.

Weaknesses of Shopee Ads

• Ad Rank depends on the number of bids for keywords, which may not be suitable for brands with a limited budget.

Online advertising channels using Lazada

Now we come to the last online advertising channel, which is the famous e-commerce company Lazada. This is another channel that facilitates online sellers, and Lazada itself also offers various forms of advertising on its application.

Let’s see what types of advertisements Lazada has.

How Lazada Ads work

For the operation of advertisements on this online channel, they are mostly in the form of PPC. There are three types of Lazada Ads available for purchase.

1. Sponsored Product or product and service sponsorship on Lazada works through the CPC or Cost Per Click system, which deducts money after a click on the sponsored product. The steps to create this type of advertisement are as follows.บนหน้าสปอนเซอร์ ขั้นตอนการสร้างโฆษณาชนิดนี้มีดังนี้
   1. Name the campaign and set the daily budget.
   2. Add products that need to be promoted through sponsorship.
   3. Launch the advertisement.
2. Partner Promotion, or promoting products through Lazada’s partners, is similar to how Google Display Network (GDN) works. Lazada will place brand banners in those areas, and the payment system is CPS, or Cost Per Sale, meaning payment will only be deducted when a product is sold.
3. Search Ads or promoting products through search results is similar to how Google Ads works.
   1. Set up the advertising campaign to be done.
   2. Choose the product you want to advertise.
   3. Choose the desired keyword.
   4. Bid on keywords (the more, the higher the Ad Rank).

The highlights of Lazada Ads

• Lazada Ads works similarly to Google Ads, allowing you to pay for Search Ads as well as external Display Ads.
• Lazada Ads with Partner Promotion will not charge based on clicks but on sales, so brands do not have to spend money multiple times.

Weaknesses of Lazada Ads

• Search Ads on Lazada may not be suitable for brands with a limited budget or those that cannot be flexible.

Summary

From the compilation of over 10 online advertising channels, including Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, TikTok Ads, LINE Ads platform, Google Ads, YouTube Ads, Shopee Ads, and Lazada Ads, each of which has its own strengths and weaknesses.

พื้นที่เหล่านี้ล้วนเป็นเหมือนเครื่องช่วยกระจายเสียงของแบรนด์ไปยังผู้ฟัง ดังนั้นก่อนการเลือกจ่ายเงินเพื่อโปรโมทสินค้าและบริการนั้น แบรนด์จำเป็นต้องรู้ว่าสินค้าและบริการของตัวเองคืออะไรและผู้ฟังของแบรนด์คือใครมีพฤติกรรมอย่างไร มักจะอยู่ในพื้นที่ออนไลน์แบบไหน คำถามเหล่านี้จะช่วยให้แบรนด์สามารถวาดภาพของธุรกิจได้ชัดเจนยิ่งขึ้น รวมถึงยังสามารถสร้างแคมเปญที่ไปถึงกลุ่มลูกค้าอย่างแท้จริงเพราะว่ากลยุทธ์คือคือกำลังหลักของThese areas serve as amplifiers for the brand to reach its audience. Therefore, before choosing to spend money on promoting products and services, brands need to understand what their products and services are, who their audience is, what their behaviors are like, and which online spaces they frequent. These questions will help brands gain a clearer picture of their business and create campaigns that truly reach their target customers, as strategy is the main driving force of business.ทำธุรกิจ 

In the next article, we will guide you in creating a detailed strategy and planning for online advertising.